So it’s Valentine’s Day next Tuesday and like red roses and heart-shaped boxes of chocolates, perfume has eternally been one of the fail-safe offerings as a gift to celebrate this special day. Personally, from a woman’s point of view, I consider scent gifting can be the most thoughtful gift or the worst thoughtless gift. The reason is, of the many ways we could express ourselves, scent has to the one that is arguably the most personal. Since being in the business of creating scents, I have first-hand knowledge and experience in observing how a blend someone adores can be absolutely abhorred by another.
So the wrong choice in choosing a perfume can be a total waste of money, along with some awkward, embarrassing moments followed by “it’s the thought that counts”. Always remember, one woman’s beautiful is another woman’s poison.
Scent is Personal
"One woman’s beautiful is another woman’s poison"
Bespoke Is In
Whilst commercial perfumes and celebrity endorsed perfumes are still very popular and do make a statement, little can compare to the exquisite experience of having your very own signature perfume– in fact bespoke is fast becoming the number one must-have these days. There has been a lot of interest in recent years for those who want it for health reasons as they cannot tolerate synthetic ingredients or because there is a demand for all things natural, ethical and toxic free. My personal observation, the single most obvious reason someone wants bespoke - they want a perfume that says it’s "ME" in a bottle. No one else is wearing it.
In the past, bespoke fragrances solely belonged in the realm of the rich and famous; a luxury and a decadent indulgence. In today’s world, with the growing number of specialist indie businesses and artisan perfumers specialising in natural perfumery, this type of service is becoming more and more available and affordable. The expertise, lies in the artful mixing of natural ingredients to draw the essence of someone into a single fragrance. The skill comes from the ability to extract intuitively and knowledgably the chemistry, personality and scent preference and blend that into a beautiful fragrance that captures an individual’s heart - a scent that truly delights them.
As I work with only natural perfumes the blends are made from beautiful and luxurious natural ingredients, ethically sourced from around the world. A trait that, in recent years, has become a necessity for many purchasing beauty products. Another dimension in crafting a bespoke blend is the olfactory experience itself, so very relaxing and mood boosting;
So going back to Valentine’s Day, nothing says romance than a perfume that is uniquely crafted to remember your special moment or capture a feeling or evoke a memory.
You are not just giving a gift but an experience. A lasting memento that can be enjoyed till the last drop.
So if you are thinking of expressing your love this Valentine’s Day with a perfume, make it personal and special with a bespoke creation made for the one you adore.
Gift certificates are available for this service.
Drop me an email to find out more at firstname.lastname@example.org or to purchase click on this link http://www.scentoflife.com.au/store/p12/Bespoke_Perfume.html
Whenever I go to a spa or wellness centre and smell the calming aroma of lavender or enlivening scent of jasmine being diffused throughout the treatment rooms, it is not only the ambience and the calming effect that these oils bring which I enjoy. I also recognise that there is an amazing opportunity for those scents to become less generic and more customised to not only meet the needs of the customers but to also optimise the environment strategically to improve the business.
Using Aromatherapy in Public Spaces
In this era where the wellness industry is more mainstream and competitive, it is important for businesses to have an edge. These days it is not enough to provide comfortable amenities and decor touches such as scented candles and aromatic reeds to create the relaxing mood. Customers want to have experiences that are memorable as well as relaxing and healing.
Aromatherapy is already being widely used by spas, wellness centres, galleries and even workplaces as a way to improve mood, assist in better sleep and to provide better cognitive function. The mainstream world now recognises that organic and natural essential oils which are derived from plants, flowers, bark, leaves and roots from botanical sources have many powerful medicinal properties. The healing qualities of essential oils is also supported by sound science, meaning that aromatherapy has become an essential part of the experience in any health and wellness environment.
Creating Bespoke Fragrance Blends
Beyond the therapeutic benefits of essential oils and the positive effect that scent can bring, aromatherapy can now be taken to the next level by being customised. A bespoke essential oil blend can be created and diffused to make a very personalised experience for customers and patrons in all kinds of environments.
Science has found that scent has a very powerful effect on our emotional responses. Whenever we encounter a new smell or scent of any kind, our brain automatically links an emotion to it. In this way, scent and emotion are forever bound in our olfactive memory, the largest and most sensitive part of our memory. This is a tool that can be utilised in spas, wellness centres, restaurants, hotels, retail stores and even hospitals to create a unique environment for customers to enjoy.
The use of aromatherapy can go beyond just creating a relaxing mood. While also utilising the therapeutic power of essential oils as a way to heal an individual’s ailments a bespoke blend can also be used with the intent of using scent to have an impact on people’s memories. Through use of customised olfactive fragrance, it is possible to both enhance the customer experience by improving their health and boosting their mood, but also leaving an indelible impression in their minds.
Not only can a business use their own uniquely branded scent to trigger positive emotions in their customers, but they can also use a personalised scent as a way to create a unique customer experience that differentiates them from the crowd.
How Bespoke Blends can be Utilised
A spa can use aromatherapy to create a customised treatment for their guests to help them to feel a particular emotion or to heal a specific ailment. Natural remedies for ailments can be mixed to assist patients in hospitals to recover, relax and ultimately heal more quickly. An aromatherapist can work with a restaurant to blend a unique scent based on herbs grown in the kitchen garden which can help diners to relate the food they are eating with the scent they are smelling, while also helping to rejuvenate and relax them during their dining experience. Galleries can diffuse a specific scent created to represent a particular mood for visitors to feel to really create a multi-sensory experience. Hotels can have guests choose from custom-blended scents which can then be diffused in their rooms for an extra special touch during their stay. The options really are limited only by your own creativity.
When I collaborate with clients to curate their unique scent I can help them to use aromatherapy as a way to provide a personalised experience. I like my clients to have a clear intention of the kind of treatment and experience that the scent will provide. Creating a customised aroma can become very specific in what its intent and purpose can be for my client’s customers. Using scent with such a personalised and intentional application can help to create a unique experience for guest and clients that is memorable while also having a therapeutic effect on their mind and body. This really does make scent powerful and purposeful.
There is nothing more rewarding as an Aromatherapist, than working with business owners to create an unforgettable and unique ambience for their business or an event they are holding. The use of scent as a multi-sensory engagement can be significant in positively influencing your employee and clients. When it comes to events, it is possible to create an experience like no other, so that the event participants walk away not only being inspired by the content and overall experience, but also feeling a sense of wellbeing, harmony and peace, positive emotions that will stay with them long after the event has finished.
The power of olfactory branding reinforces your message or theme
This is exactly the kind of experience I was recently able to create as part of a project for the Women’s Health & Fitness Summit 2016, in close collaboration with the owner of the event, Michele Wright. We created a signature scent, which was the essence of the theme for the event captured in a bottle – the scent was called Brave.
The formulation of a signature scent is a process and in this case it took a little over a year for us to come up with a scent that would be totally aligned to the message she wanted to reinforce. It was a collaborative process, much like when you work with a graphic designer to create your website and your marketing collateral. Establishing a strong, conscious relationship with the business owner is key to distilling their personalised vision in a bottle.
How fragrance makes good business scents
You might be wondering how a signature scent can be effective as part of your business marketing plan. It is well-documented that scent has a powerful way of permeating into people’s memories.
A study by Rockefeller University, New York revealed that human beings can recall 35% of what they smell compared with only 5% of what they see, 2% of what they hear and 1% of what they touch.
Whenever we encounter a new smell or scent of any kind, our brain automatically links an emotion to it. In this way, scent and emotion are forever bound in our olfactive memory; the limbic region of the brain where memory is stored.
The emotions evoked by a scent can powerfully facilitate a connection between a business with its customers – this is more than ambient scenting. This makes scent an intrinsic component in triggering memory, and through use of a carefully created signature scent such as we did with Brave, it can assist in creating positive feelings associated with your brand.
For the Summit, drops of Brave were given to participants at the end of the opening ceremony in a ritual to create a powerful olfactory memory and foster a connection with the theme. The natural essential oils that were blended together in a unique formula were released and diffused into air, a multi-sensory engagement that the participants will remember for years to come.
How branded scents work
Think about the unique experience you can create for your customers using scent. They can walk into your event and smell your brand being diffused through the air, they smell your aroma through scented candles on their table, and then receive a fragrance vial of your scent as part of their take-home gift, to wear after the event. What a way to use the sense of smell to help your customers recall and recognise your brand and to make your business stand out from the crowd
As well as lasting memories of your customer experience or product, your exclusive, customised scent- your olfactory logo- has the ability to express the values and personality of your business. Through scent, you can evoke positive emotions and strengthen the connection that your clients have with you and your brand. It is worth noting that this process of creating a scent for an event or brand is a combined effort between me and my clients so that I can really capture the client's vision, inspiration and what they are trying to achieve with an olfactory experience that can be bottled.
In this day and age where setting yourself apart from your competitors is becoming more difficult in the over-saturated online world and traditional media, the use of olfactory branding is an innovative way to really differentiate yourself from the crowd and to identify your business and branding as special.
Talk to me about how we can collaborate to develop your brand’s personalised scent and make your next event one that is talked about (and remembered) long into the future
Diffusing essential oils have been found useful in the workplace to help improve staff performance and efficiency levels. In 1985 a research involving the mind-altering effects of essential oils was started by Dr Shizuo Torri, who, by measuring brain waves, showed that some aromas can have a stimulating effect and some can have a relaxing effect.
The way fragrance keeps us alert is different from adrenal stimulants like caffeine or energy drink. In fact, essential oils helps counter negative effects such as boredom, drowsiness, irritability and headaches.
Rosemary has been long been linked to enhancing memory, concentration and focus. There is the most famous literary reference found in Hamlet when Ophelia declares: ‘There’s rosemary, that’s for remembrance: pray, love, remember.’
Researchers have found that it helps alertness and arithmetic. Scholars of ancient Greece wore Rosemary in their hair or as wreaths resting on their brow when taking exams. Wedding guests were given sprigs of Rosemary to wear so they remember the special occasion.
Essential Oils can be used in the workplace without offending anyone as a holistic approach.
Take a whiff of a drop of Rosemary essential oil on a cotton ball when you need a little help to increase concentration and focus to beat that mid afternoon mental fog. This is a great essential oil to use when you need to prepare your team to be more productive and improve job performance.
Introducing a new treatment service: Clinical Aromatherapy for your health, wellness and beauty.
Special introductory promotion: $50.00 for a Holistic Aroma Consultation together with a customized treatment plan recommendation to get you started on your aromatic journey. (Oils and blends will need to be purchased separately).
A Clinical Aromatherapist will help you with a personalised treatment programme that can regenerate your body, facilitate healing of physical ailments, boost your immune system, increase focus and create balance.
Angela will offer a range of services including customizing blends to complement your other treatments to further optimize and enhance them. She is also passionate in educating individuals through workshops and one-on-one consultations to promote health, well-being and beauty.
To book an appointment call - 0410818764.
Re-invent yourself by discovering the right hair colours, makeup and accessories that authentically reflects you Unlock your true colours! Time to stop hiding behind boring black and put on colours that make you look radiant and beautiful.
If you have already been initiated into the wonderful world of colours in style and have been considering having your skin tone, hair and eyes analysed then take this opportunity.
You can stop living life in black and white or safe and boring in neutrals because now it is time to show your
In this workshop you will:
You will also receive a personalised colour swatch with notes to help you embark on
your personal style journey.
This workshop includes a bonus make up audit – so bring your makeup set and
Duration: 2hours individual consultation or half day for groups
Cost: $290individual/ $165 for groups of 4
Dates: 22nd June, 6th July & 27th July
Time: 10am–12pm/9.30am – 1.30pm
Winter is a great time to experience and enjoy the aromatic essence and natural healing properties of essential oils. The cold season can present many challenges: breathing dry , stale indoor air to health issues such as colds, flu, depression, stiff joints, and dry, chapped skin are common challenges that can be dealt with by using Essential Oils.
Aromatherapy can help support your health and wellness to beat the winter blues and boost your immune system.
This workshop is designed to introduce you to the healing powers of essential oils which can revive and warm your body, mind and spirit.
You will learn how to incorporate them in your daily health and beauty routines to reap the benefits of a stronger immune system, maintain healthy skin and uplift your spirit this Winter.
We will cover 6 of the most effective and powerful Essential oils and find out how a synergistic blend can used to arm yourself and your loved ones.
We will also learn how to select the right application for specific conditions ( diffuser, inhaler, topical application in massage blends and lotions).
This is an interactive, fun experience for participants to experience essential oils and make
your own customized blends under the guidance of a Clinical Aromatherapist.
You will take home the following 3 oil products:
1. Roll on - Winter Defence blend that you can carry at all times.
2. Essential Oil blend for muscle ache and stiff joints
3. Essential Oil Therapy Car Diffuser
Plus notes and reading recommendations and the opportunity to purchase a Winter Wellness Kit to start your aromatic journey towards health and wellbeing.
Dates: 20th June/27th June, 13th July & 19th July
Time: 10.30am – 1.30pm
For more information contact us at:email@example.com
In Part One of our Entrepreneurial
Segment, we looked at how important your image is for your brand; how your clothes and fashion choices dictate the impression you give to your potential clients. A wardrobe that is congruent and totally in sync with who you are enhances your credibility and highlights your uniqueness in the marketplace. Credibility means you are reliable and can be trusted to deliver the goods.
Recognition is key - a signature look that is consistent speaks volume about you all the time. In this segment, we’ll be looking at the different types of female entrepreneurs so that you can identify and build a wardrobe that is truly authentic for you to make wise fashion choices. In the end, as entrepreneurs, we want to maximise our chances at winning that all-important contract.
The Work-From-Home Entrepreneur
This business woman is usually a stay at home mum, a writer, a life coach or a holistic health professional that has had some form of special skill, training or tertiary education. Be it because she has young children to look after, or because it is more cost-effective to work at home, this woman’s wardrobe is simple but needs to be versatile.
Most women in this category muse over whether it’s even necessary to get dressed. Seeing that there is a good chance the only person you are going to see today is your cat and your husband. But the answer is a definite yes! What you wear influences how you feel. So it is so important to look and feel good every day; to send positive messages to your brain to prepare you for your work day. Even if it’s a skype call, you still have to consider how you appear to your client. Comfort is key but a little effort with hair and makeup can go a long way to give you the pulled together and professional feel. A great go-to jacket, a scarf, some blings and leggings in the right colour scheme is always good when you need to make a dash to the post office or grab a quick bite.
The Creative/Events Industry Entrepreneur
There are a lot of female entrepreneurs out there who organise events or work for creative industries; make-up artists, caterers, location scouts, estate agents, designers, etc. These professionals do not work in set operating times so individuality is key. Because they work in an array of different locations and times of the day/night,
they have to be able to move from being casual and comfortable to dressed-up and formal without necessarily having the time to rush home first. They can afford to take experimental risks with their wardrobe pieces – wearing quirky or vintage jewellery with all kinds of textures, fabrics and prints will exude their creative ethic, as long as there is always a polished finish that complements your creative edge so you exude an aura of professionalism.
The ‘People Person’ Entrepreneur
Public Relations professionals, lifestyle coaches, marketers, media gurus; these ladies wear clothes that project approachability and truly reflect their individual personalities. Clean lines show honesty and professionalism and separates that mix and match are your best friends in classic colours. Accents add interest in brights and complementary colours which you can introduce in your handbags, scarves, jewellery, etc to spark off conversation and openness. This entrepreneurial chic needs to encourage discourse with clients, creating diversity and depth of character to her brand. Her outfits are inviting; you want to connect with her. She is always prepared with a few grab & go choices in her bag, alongside her ipad/laptop, business cards and a pair of flats and heels for just in case. In your world, the last thing you need is to look aloof and stand offish, so avoid the ultra trendy and high maintenance look.
The Conservative Entrepreneur
The ‘traditionalist’ entrepreneur has skills and education on her side – she is a professional working in a corporate environment, probably as an accountant, lawyer, politician, or corporate marketer/PR person. She is a champion of the capsule wardrobe comprised of suits and dresses with a lean silhouette and classic tailoring.
She differentiates herself from the rest by exuding self- confidence so her style is on-trend and feminine at the same time. She uses bold colours to uphold her individuality as a serious business woman entrepreneur. She has the resources to spend on investmen pieces and stay current with seasonal updates. She exudes authority, she upholds an understated elegance at all times.
What kind of entrepreneur are you? Is your clothing choice a natural extension of who you are and what you do? We’d love to hear from you!
The female entrepreneur is a force to be reckoned with. In Australia alone, business women raked in just under $6 billion in profits for 2013. From mining magnates to retail and restaurant chain queens, Australians should certainly be proud of their female entrepreneurs. These high-powered women know how to dress - from streamlined dresses to clean-cut business suits mix and mingle with soft feminine touches and quirky, personality building accessories and extras. Today’s female entrepreneur understands that SHE is the brand, and uses current fashion trends to optimise her business’ desired perception and persona.
However, not all of us command a large workforce; most entrepreneurs start off solo, work from their homes or visit a number of clients in different locations at different times of the day. There are a lot of female entrepreneurs in all manner of business that also need to know how to dress and accessorise appropriately, be it for a quick lunch meeting at a restaurant with a potential client, a meeting at home, a Skype call, or a visit to a client’s house. The key here as an entrepreneur is to align your clothing choice for the day to suit different situations as opposed to wearing different clothes for different occasions. The savvy entrepreneur knows how to start her day - she puts her best face forward with the least amount of fuss - her wardrobe is streamlined to fit her entrepreneurial mindset.
Designer house Celine (who started their ready-to-wear collection under celebrity head designer Michael Kors in 1997) has since had a prosperous history with their succinct and clean-cut business suits; always
staying on the classy yet feminine side of ‘business fashion.’ Their pre-fall 2013 season saw traditional chalk-striped pantsuits made modern with a slouchy, chic look. Skirt suits bore longer hemlines, paired with delicate button-down shirts, all with modern cuts and tailoring. Added to this classic style was a bit of street funk – a pair of patterned pumps or wedge loafers allowed for personality and character to shine through. Designer Stella McCartney and Diane von Fursternburg expertly add feminine touches to the business look.
A signature style adds volume to being congruent in the marketplace and it is a strategic choice as is being open to embracing changes to keep your look current and interesting. The world of accessories can make an impactful statement. The entrepreneur is spoilt for choice; envelope clutches in the season’s colours and patterns stylishly hold all important documents. Zipped portfolios fit an ipad and compartments with smaller pouches house all the stuff you need to change over from day to night.
Successful female entrepreneurs are thoroughly focussed on their success and are conscious about letting their brand shine through. The number one fashion rule for a successful entrepreneur is not to wear anything too sexy or too ‘weekend.’ Ask yourself: what impression do I want to give to my clients and employees? You ARE the brand you’re trying to project. Your fashion choice have to communicate your role, your industry and your personality. The choices out there are many and it is dangerously easy to create a fashion faux pas; a useful thing to do is to stick to just a few labels that you know works for you; they must appeal to your sense of style and personality and more importantly, their cuts must suit your body type. Don’t forget the details;touch up with interesting jewellery pieces and a pair of great shoes to take it to the next level.
Know that your business is as successful as you look.
In Part Two of this segment, we look at the different kinds of female entrepreneurs and what they should be wearing to complement their style of business personality.