Whenever I go to a spa or wellness centre and smell the calming aroma of lavender or enlivening scent of jasmine being diffused throughout the treatment rooms, it is not only the ambience and the calming effect that these oils bring which I enjoy. I also recognise that there is an amazing opportunity for those scents to become less generic and more customised to not only meet the needs of the customers but to also optimise the environment strategically to improve the business.
Using Aromatherapy in Public Spaces
In this era where the wellness industry is more mainstream and competitive, it is important for businesses to have an edge. These days it is not enough to provide comfortable amenities and decor touches such as scented candles and aromatic reeds to create the relaxing mood. Customers want to have experiences that are memorable as well as relaxing and healing.
Aromatherapy is already being widely used by spas, wellness centres, galleries and even workplaces as a way to improve mood, assist in better sleep and to provide better cognitive function. The mainstream world now recognises that organic and natural essential oils which are derived from plants, flowers, bark, leaves and roots from botanical sources have many powerful medicinal properties. The healing qualities of essential oils is also supported by sound science, meaning that aromatherapy has become an essential part of the experience in any health and wellness environment.
Creating Bespoke Fragrance Blends
Beyond the therapeutic benefits of essential oils and the positive effect that scent can bring, aromatherapy can now be taken to the next level by being customised. A bespoke essential oil blend can be created and diffused to make a very personalised experience for customers and patrons in all kinds of environments.
Science has found that scent has a very powerful effect on our emotional responses. Whenever we encounter a new smell or scent of any kind, our brain automatically links an emotion to it. In this way, scent and emotion are forever bound in our olfactive memory, the largest and most sensitive part of our memory. This is a tool that can be utilised in spas, wellness centres, restaurants, hotels, retail stores and even hospitals to create a unique environment for customers to enjoy.
The use of aromatherapy can go beyond just creating a relaxing mood. While also utilising the therapeutic power of essential oils as a way to heal an individual’s ailments a bespoke blend can also be used with the intent of using scent to have an impact on people’s memories. Through use of customised olfactive fragrance, it is possible to both enhance the customer experience by improving their health and boosting their mood, but also leaving an indelible impression in their minds.
Not only can a business use their own uniquely branded scent to trigger positive emotions in their customers, but they can also use a personalised scent as a way to create a unique customer experience that differentiates them from the crowd.
How Bespoke Blends can be Utilised
A spa can use aromatherapy to create a customised treatment for their guests to help them to feel a particular emotion or to heal a specific ailment. Natural remedies for ailments can be mixed to assist patients in hospitals to recover, relax and ultimately heal more quickly. An aromatherapist can work with a restaurant to blend a unique scent based on herbs grown in the kitchen garden which can help diners to relate the food they are eating with the scent they are smelling, while also helping to rejuvenate and relax them during their dining experience. Galleries can diffuse a specific scent created to represent a particular mood for visitors to feel to really create a multi-sensory experience. Hotels can have guests choose from custom-blended scents which can then be diffused in their rooms for an extra special touch during their stay. The options really are limited only by your own creativity.
When I collaborate with clients to curate their unique scent I can help them to use aromatherapy as a way to provide a personalised experience. I like my clients to have a clear intention of the kind of treatment and experience that the scent will provide. Creating a customised aroma can become very specific in what its intent and purpose can be for my client’s customers. Using scent with such a personalised and intentional application can help to create a unique experience for guest and clients that is memorable while also having a therapeutic effect on their mind and body. This really does make scent powerful and purposeful.