In Part One of our Entrepreneurial
Segment, we looked at how important your image is for your brand; how your clothes and fashion choices dictate the impression you give to your potential clients. A wardrobe that is congruent and totally in sync with who you are enhances your credibility and highlights your uniqueness in the marketplace. Credibility means you are reliable and can be trusted to deliver the goods.
Recognition is key - a signature look that is consistent speaks volume about you all the time. In this segment, we’ll be looking at the different types of female entrepreneurs so that you can identify and build a wardrobe that is truly authentic for you to make wise fashion choices. In the end, as entrepreneurs, we want to maximise our chances at winning that all-important contract.
The Work-From-Home Entrepreneur
This business woman is usually a stay at home mum, a writer, a life coach or a holistic health professional that has had some form of special skill, training or tertiary education. Be it because she has young children to look after, or because it is more cost-effective to work at home, this woman’s wardrobe is simple but needs to be versatile.
Most women in this category muse over whether it’s even necessary to get dressed. Seeing that there is a good chance the only person you are going to see today is your cat and your husband. But the answer is a definite yes! What you wear influences how you feel. So it is so important to look and feel good every day; to send positive messages to your brain to prepare you for your work day. Even if it’s a skype call, you still have to consider how you appear to your client. Comfort is key but a little effort with hair and makeup can go a long way to give you the pulled together and professional feel. A great go-to jacket, a scarf, some blings and leggings in the right colour scheme is always good when you need to make a dash to the post office or grab a quick bite.
The Creative/Events Industry Entrepreneur
There are a lot of female entrepreneurs out there who organise events or work for creative industries; make-up artists, caterers, location scouts, estate agents, designers, etc. These professionals do not work in set operating times so individuality is key. Because they work in an array of different locations and times of the day/night,
they have to be able to move from being casual and comfortable to dressed-up and formal without necessarily having the time to rush home first. They can afford to take experimental risks with their wardrobe pieces – wearing quirky or vintage jewellery with all kinds of textures, fabrics and prints will exude their creative ethic, as long as there is always a polished finish that complements your creative edge so you exude an aura of professionalism.
The ‘People Person’ Entrepreneur
Public Relations professionals, lifestyle coaches, marketers, media gurus; these ladies wear clothes that project approachability and truly reflect their individual personalities. Clean lines show honesty and professionalism and separates that mix and match are your best friends in classic colours. Accents add interest in brights and complementary colours which you can introduce in your handbags, scarves, jewellery, etc to spark off conversation and openness. This entrepreneurial chic needs to encourage discourse with clients, creating diversity and depth of character to her brand. Her outfits are inviting; you want to connect with her. She is always prepared with a few grab & go choices in her bag, alongside her ipad/laptop, business cards and a pair of flats and heels for just in case. In your world, the last thing you need is to look aloof and stand offish, so avoid the ultra trendy and high maintenance look.
The Conservative Entrepreneur
The ‘traditionalist’ entrepreneur has skills and education on her side – she is a professional working in a corporate environment, probably as an accountant, lawyer, politician, or corporate marketer/PR person. She is a champion of the capsule wardrobe comprised of suits and dresses with a lean silhouette and classic tailoring.
She differentiates herself from the rest by exuding self- confidence so her style is on-trend and feminine at the same time. She uses bold colours to uphold her individuality as a serious business woman entrepreneur. She has the resources to spend on investmen pieces and stay current with seasonal updates. She exudes authority, she upholds an understated elegance at all times.
What kind of entrepreneur are you? Is your clothing choice a natural extension of who you are and what you do? We’d love to hear from you!